Specific rules for all in-stream video campaigns:

  • If you are using VAST Link - the skip button parameter must be set to 5 seconds. Otherwise your advertisement won't be accepted;
  • The video quality needs to be high enough to be easily viewable to all site visitors;
  • The video content must match the product you are selling after viewers click the link;
  • VPAID is allowed only with additional approval (you need to contact Live Support manager or your personal manager for more details); 
  • You must own full copyright or be officially authorised to use all materials featured in the video (proof may be required);
  • Clickadilla reserves the right to decline video campaigns at any time if deemed unsuitable for the network or our publishers requirements.

Technical requirements for video ads:

  • Type: MPEG-4 video (video/mp4)
  • Video Codec: H.264
  • Audio Codec: MPEG-4 AAC
  • Video File Size: up to 50MB.
  • Maximum Duration: Minimum 15 seconds, no limitation on maximum duration but consider the file size limitation above.
  • Tip: We recommend you to make a video of 20 to 30 seconds.

What's the difference between Linear and Wrapper types?

Linear - it's a video that you upload manually on our server.
Wrapper - it's a VAST tag, which provides a framework for embedding in-stream video ads. In other words, Pre-roll is stored on your server.

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