For Banners you can use the following tokens:

[DOMAIN] - HTTP referrer domain name.
[PRICE] - your ad price (in USD).
[PRICING_MODEL] - your ad pricing model (CPM/CPC)
[COUNTRY_ISO_CODE]  - ISO country code of a visitor
[MOBILE_BRAND] - Mobile Operator Brand
[BROWSER_FAMILY] - visitor browser
[OS_TYPE] - computer, mobile, tablet, etc.
[CAMPAIGN_ID] - your advertising campaign id.
[BANNER_CREATIVE_ID] - ID of the banner image in the rotation.
[CLICK_ID]

EXAMPLE: www.site.com/?site=[DOMAIN]&price=[PRICE]&pm=[PRICING_MODEL]&country=[COUNTRY_ISO_CODE]


[DOMAIN] - HTTP referrer domain name.
[PRICE] - your ad price (in USD).
[PRICING_MODEL] - your ad pricing model (CPM/CPC)
[COUNTRY_ISO_CODE] - ISO country code of a visitor
[MOBILE_BRAND] - Mobile Operator Brand
[BROWSER_FAMILY] - visitor browser
[OS_TYPE] - computer, mobile, tablet, etc.
[CAMPAIGN_ID] - your advertising campaign id.
[CLICK_ID]


For Native Ad you can use the following tokens:

[DOMAIN] - HTTP referrer domain name.
[PRICE] - your ad price (in USD).
[DEVICEUA] - user agent.
[CAMPAIGN_ID] - your advertising campaign id.
[NATIVE_AD_CREATIVE_ID] - ID of the native ad image in the rotation.
[CLICK_ID] - click counter.


For Push Notifications you can use the following tokens:

[DEVICEUA] - user agent.
[DOMAIN] - domain.
[CLICK_ID] - click counter.
[CAMPAIGN_ID] - campaign ID.
[PRICE] - price per 1000 impressions or per 1 click (depends on the pricing model)
[PRICING_MODEL] - CPM/CPC
[WEB_PUSH_ID] - ID of the advertisement
[WEB_PUSH_CREATIVE_ID] - ID of the push notification in the rotation

EXAMPLE: www.site.com/?price=[PRICE]&pricing_model=[PRICING_MODEL]&web_push_id=[WEB_PUSH_ID]&web_push_creative_id=[WEB_PUSH_CREATIVE_ID]


For IOS-calendar you can use:

[PRICE] - price per 1000 impressions or per 1 click (depends on the pricing model)

[PRICING_MODEL] - CPM/CPC
[CAMPAIGN_ID] - campaign ID.
[CLICK_ID] - click counter.
[IOS_CALENDAR_ID] - number of the calendar ad which may consists of multiple creatives
[IOS_CALENDAR_CREATIVE_ID] - number of the particular creative within the ad


For In-page/Sticky you can use:

[DEVICEUA] - user agent.
[DOMAIN] - domain.

[CLICK_ID] - click counter.

[CAMPAIGN_ID] - campaign ID.

[IN_PAGE_AD_ID] - ID of the advertisement

[IN_PAGE_AD_CREATIVE_ID] - ID of the push notification in the rotation

[PRICE] - price per 1000 impressions or per 1 click (depends on the pricing model)

[PRICING_MODEL] - CPM/CPC


For In-Stream you can use the following tokens:

[DOMAIN] - domain
Please note: domain token provides each impression, not the clicks.
[PRICE] - your ad price (in USD).


Just add tokens to the link of endpoint and you can get more detailed statistics.

Starting event endpoint

Check the guides for integrating ClickAdilla with various tracking tools:

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