Push notifications are one of the most attractive ad types now. We're happy to provide as much of your ads as you want to devices all over the world, but we have some rules to keep our publishers giving us top quality traffic.
1. Device damage threat
This one will be declined because of misleading as it's pretty aggressive and it says
the computer definitely has some errors.
This one is OK: it has same Icon and Image, though it states only a probability of computer damage.
2. Sweepstake phishing
Here the web-push notification informs you that you've already got money on your account. This is not allowed.
This one is fine, because it provides only a probability of victory.
All sweepstakes with card data request are prohibited!
3. System alert imitation
It's prohibited to imitate system messages. This concerns imitated alerts from Windows, Adobe, Google, etc. containing messages like "Update your system", "Adobe Flash Player is out of date".
Play icons usage in Icons and Images is prohibited.
It's OK to use third party apps, messengers and social networks icons.
You can use alerts with a suggestion to update system, clean up HDD space or tweak the device
Also the images and text of your advertisement must fully comply with our content requirements for advertisements.